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Advanced Client Acquisition for Freelancers
Introduction
Welcome & How to Get the Most Out of This Class (4:13)
My story (7:23)
Fundamentals of Freelancing and Consulting
Goals (12:09)
The Goals Worksheet (2:37)
The Three Stages of Client Acquisition (7:07)
The Trade-Up Game (12:15)
Getting Your Portfolio in Order (4:30)
How to Get Your First Samples (5:16)
Targeting the Right People (7:52)
Funnel #1: Job Boards
Introduction to Job Boards (Part 10) (5:21)
A List of Job Boards (Part 11) (0:38)
Your Profile, Samples, and Portfolio (6:47)
Using the Search Options to Eliminate Bottom Feeders (Part 13) (22:19)
8 1/2 Red Flags to Avoid (19:55)
A Real Proposal Example (Part 15) (8:10)
Closing the Deal (10:51)
Bake Offs and Trial Projects (Part 17) (7:01)
Can You Move Clients Off the Platform? (Part 18) (3:23)
Review of Job Boards (5:28)
Funnel #2: Cold Email
Introduction to Cold Email (Part 20) (2:12)
Who Should You Email? (10:05)
How to Find Email Addresses (Part 22) (7:53)
Nathan's $100k Cold Email Template (8:34)
Review & A Reminder About the Trade-Up Game (Part 24) (5:57)
Funnel #3: Productized Services
Intro to Productized Services (4:46)
The Trojan Horse Blog Post (Part 26) (21:25)
Finding Prospects for Productized Services (9:57)
Review and Why I Love This Funnel (Part 28) (3:27)
Funnel #4: Inbound
Introduction to Inbound (8:25)
Referrals and Recommendations (Part 30) (6:51)
Why LinkedIn Is Probably the Best Place for Freelancers (8:41)
LinkedIn Post Formulas (Part 32) (20:39)
Commenting (6:52)
Sharing and Vertical Connections (Part 34) (9:33)
Connect With Everyone (3:21)
Qualifying Inbound Leads and Closing Deals (Part 36) (9:15)
Why Inbound Is More than Just Inbound (10:49)
Logistics
What I Look for When I Hire Freelancers Today (Part 38) (21:48)
Logistics & Repeat Work (7:44)
Getting Paid: Tools and Process (Part 40) (8:12)
Raising Your Price Over Time (11:44)
Closing Thoughts and One Last Thing (Part 42) (5:59)
Teach online with
A Real Proposal Example (Part 15)
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